Muundo The Book That Grew Mwongozo wa Malisho na Fabiano Dalmacio ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Sanaa Nzuri na Usakinishaji wa Sanaa.
PlatinamuSanaa Nzuri· 2021
The Book That Grew Mwongozo wa Malisho
Mteja: Rothco, part of Accenture Interactive
Mshindi wa Tuzo ya Platinamu ya A' Design Award katika Kategoria ya Sanaa Nzuri
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #122969Muundo
Kuhusu The Book That Grew Mwongozo wa Malisho
The Book That Grew ni mwongozo wa malisho uliotengenezwa kwa ajili ya wakulima nchini Ireland. Kitabu hiki kinawasilisha masomo kumi na vipande kumi vya ushauri wa kivitendo vinavyolenga kuboresha uendelevu na faida. Hatua hizo kumi zinawaongoza wakulima kufikia mizunguko kumi ya malisho ya nyasi kila mwaka na mavuno ya tani kumi za nyasi kwa hekta. Kila ukurasa, neno na mchoro ulioundwa kwa mizizi hai ya nyasi, iliyoelekezwa kupitia mifereji katika kipindi cha ukuaji cha wiki kadhaa. Michakato tata ya kilimo inaelezwa kupitia alama maalum zilizoundwa mahsusi, na ukurasa unaokunjuka una ufunguo wa alama hizo.
Utambuzi
Kuhusu Tuzo ya Platinamu ya A' Design Award
The Book That Grew Mwongozo wa Malisho ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. The Book That Grew Mwongozo wa Malisho huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. The Book That Grew Mwongozo wa Malisho ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Vipimo na Ufungashaji
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Lebo
- book, design, Ireland, grass, farming, bank
- Teknolojia ya Uzalishaji
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Changamoto ya Ubunifu
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Utafiti
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Msukumo
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Muda wa Mradi
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Mtiririko wa Uendeshaji
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Wanatimu
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Haki za Picha
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
