Full Moon Tangazo la Mitandao ya Kijamii by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2021
Full Moon Tangazo la Mitandao ya Kijamii
Client: Rothco, part of Accenture Interactive
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
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The Design
About Full Moon Tangazo la Mitandao ya Kijamii
Full Moon ni tangazo la mitandao ya kijamii lililotengenezwa kwa ajili ya Guinness. Picha hii ilichapishwa katika mipasho na hadithi za Facebook na Instagram usiku wa Halloween mwaka 2020, wakati mwezi wa buluu adimu ulipoonekana duniani kote. Picha hii ilitengenezwa kupitia urekebishaji na uchakataji wa picha katika Adobe Photoshop. Marejeleo ya mwezi ya ubora wa juu, picha za chapa na miundo ya bia viliunganishwa katika tabaka mbalimbali ili kuunda picha moja. Nia ilikuwa kujiunga na mazungumzo ya kimataifa kwa kuunganisha kwa urahisi mwezi na glasi ya bia.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Full Moon Tangazo la Mitandao ya Kijamii ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Full Moon Tangazo la Mitandao ya Kijamii inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Full Moon Tangazo la Mitandao ya Kijamii ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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