Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake by Yunji Lee

Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Mitindo, Mavazi na Nguo Competition Category.

FedhaMitindo· 2021

Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake

by Yunji Lee

Client: Yunji Lee

Tuzo ya Fedha ya A' Design Award Winner in Mitindo Category

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Colors

The Design

About Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake

Flatter Your Body ni mkusanyiko wa mavazi ya wanawake wenye mitindo sita iliyoundwa kuendana na maumbo tofauti ya mwili. Mkusanyiko huu unaufasiri upya korseti, vazi ambalo kihistoria lilikuwa lisilostarehesha kuvaa. Kila mtindo una umbo lililolegea kidogo lenye kamba za kufunga zilizowekwa kuzunguka kifua, kiuno, na nyonga. Kufunga au kulegeza kamba katika maeneo yaliyochaguliwa humwezesha mvaaji kurekebisha umbo la vazi. Michoro ya mistari na mikunjo huongeza udanganyifu wa macho unaosaidia athari ya kupendezesha. Sufu nyepesi, pamba, na krepu ya sufu vinatumika kwa msimu wa masika na kiangazi.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Flatter Your Body Primary Function: Mkusanyiko wa Mavazi ya Wanawake ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020