I Love You From Afar Kijamii na Alvaro Gonzalez and Renato Galecio

Muundo I Love You From Afar Kijamii na Alvaro Gonzalez and Renato Galecio ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.

ShabaUtangazaji· 2021

I Love You From Afar Kijamii

na Alvaro Gonzalez and Renato Galecio

Mteja: Inbrax

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji

14,524

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #123514

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu I Love You From Afar Kijamii

Mwanzoni mwa janga la ugonjwa, wakati kila mtu alikuwa katika karantini nchini Chile, maduka yote ya Miniso yalikuwa yamefungwa, na ili kudumisha ahadi kwa hadhira yake, kampeni ya "Nakupenda Toka Mbali" iliundwa, ambayo ilitekelezwa 100% mtandaoni ikitoa maelfu ya mawazo ya kuburudisha wateja wao walipokuwa wamefungwa.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

I Love You From Afar Kijamii ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. I Love You From Afar Kijamii inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. I Love You From Afar Kijamii hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Vipimo na Ufungashaji: Stories, Posts, Carrousels
Lebo: Inbrax, Miniso, Chile, I Love You From Afar
Teknolojia ya Uzalishaji: Social Media, Vectorial Illustrations, Illustrator
Changamoto ya Ubunifu: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Utafiti: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Msukumo: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Muda wa Mradi: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Hataza: Miniso, Inbrax
Wanatimu: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Haki za Picha: Miniso, Inbrax