Doaba Dhaba Kifungashio Endelevu cha Chakula by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Bidhaa Endelevu, Miradi na Muundo wa Kijani Competition Category.
ShabaBidhaa Endelevu· 2022
Doaba Dhaba Kifungashio Endelevu cha Chakula
Tuzo ya Shaba ya A' Design Award Winner in Bidhaa Endelevu Category
Verified Award Winner
Verify Award Status for #126449The Design
About Doaba Dhaba Kifungashio Endelevu cha Chakula
Doaba Dhaba ni mfumo endelevu wa ufungashaji wa chakula ulioundwa kwa ajili ya jiko la wingu (cloud kitchen) nchini India. Vyakula vikuu hufungashwa katika handi, vyungu vya udongo vilivyotengenezwa kwa mikono na mafundi wa kienyeji, vikifunikwa kwa kifuniko cha udongo na lebo iliyofungwa kuzunguka shingo yake. Mikate myembamba kama roti na naan hufungashwa kwa majani mabichi ya migomba yaliyokatwa upya na kufungwa kwa uzi wa jute. Vitu vyote viwili kisha huwekwa katika mfuko uliotengenezwa kwa karatasi iliyosindikwa upya. Vifaa hivi vinaozeshwa kiasili na vinachukua nafasi ya plastiki za matumizi ya mara moja. Usafirishaji hufanywa kwa magari ya umeme ili kupunguza kiwango cha hewa chafu kinachotolewa (carbon footprint).
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Doaba Dhaba Kifungashio Endelevu cha Chakula ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Doaba Dhaba Kifungashio Endelevu cha Chakula inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Doaba Dhaba Kifungashio Endelevu cha Chakula hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensions & Packaging
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Production Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Design Challenge
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Project Duration
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Operation Flow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
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