Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Uchapishaji na Machapisho Competition Category.
ShabaUchapishaji· 2022
Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu
by Natasha Mozz
Client: Adidas
Tuzo ya Shaba ya A' Design Award Winner in Uchapishaji Category
Verified Award Winner
Verify Award Status for #137201The Design
About Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu
Kitabu Elekezi cha Kufundisha Makocha ni kitabu elekezi cha programu ya mafunzo ya mpira wa miguu kilichoandaliwa kwa ajili ya wachezaji wenye umri wa miaka 10 hadi 14. Kitabu hiki elekezi kilitayarishwa kwa ajili ya makocha wa mpira wa miguu ili programu hiyo iweze kutumika katika kazi za kila siku. Vyanzo vya maandishi mengi vilibadilishwa kuwa maelekezo yaliyo wazi, yaliyojengwa zaidi kutoka kwa infografiki. Mpangilio wa rangi zenye ujasiri husaidia mwongozo kati ya sehemu mbalimbali, na urefu wa alama iliyopo pembeni mwa kila ukurasa huonyesha kigawanyo kidogo. Gridi ya uwanja wa mpira wa miguu pamoja na maelekezo ya kiufundi ndio msingi wa mtindo wa taswira.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Coach the Coaches Kitabu Elekezi cha Mpira wa Miguu hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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