Muundo Craftal Huduma ya Usajili wa Vyombo vya Mezani na Culture Generation Japan ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Urithi wa Kitamaduni na Tasnia ya Utamaduni.
ShabaUrithi wa Kitamaduni· 2022
Craftal Huduma ya Usajili wa Vyombo vya Mezani
Mteja: Craftal
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Urithi wa Kitamaduni
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #139328Muundo
Kuhusu Craftal Huduma ya Usajili wa Vyombo vya Mezani
Craftal ni huduma ya usajili inayotoa vyombo vya mezani vya ufundi wa Kijapani kwa migahawa na kaya. Watumiaji huchagua vipande thelathini kutoka kwenye jumba la maonyesho halisi au katalogi ya mtandaoni, na msimamizi wa maonyesho anaweza kusaidia katika uchaguzi huo. Vyombo hivyo kisha hupelekwa kwa kipindi cha majaribio cha miezi mitatu. Baada ya miezi mitatu, vipande hivyo vinaweza kubadilishwa au kurejeshwa. Vitu vilivyorejeshwa hupokea matengenezo katika kituo cha usambazaji kabla ya kutumwa kwa mtumiaji mwingine. Huduma hii huunganisha mafundi na watu wanaotumia kazi zao, ili maoni ya moja kwa moja yaweze kuongoza uboreshaji wa bidhaa.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Craftal Huduma ya Usajili wa Vyombo vya Mezani ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Craftal Huduma ya Usajili wa Vyombo vya Mezani inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Craftal Huduma ya Usajili wa Vyombo vya Mezani hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- Vipimo na Ufungashaji
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- Lebo
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- Teknolojia ya Uzalishaji
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- Changamoto ya Ubunifu
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- Utafiti
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - Msukumo
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - Muda wa Mradi
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - Mtiririko wa Uendeshaji
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - Wanatimu
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
Imedhaminiwa
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