Vivo X80 Kampeni ya Matangazo ya Nje na Output

Muundo Vivo X80 Kampeni ya Matangazo ya Nje na Output ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.

FedhaUtangazaji· 2023

Vivo X80 Kampeni ya Matangazo ya Nje

na Output

Mteja: Output

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Utangazaji

562,143

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #142549

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Vivo X80 Kampeni ya Matangazo ya Nje

Vivo X80 ni kampeni ya matangazo ya nje iliyoundwa kutangaza mfululizo wa simu janja. Badala ya skrini ya 3D isiyohitaji miwani iliyowekwa juu ya jengo, kampeni hii inatumia skrini kubwa ya sakafuni iliyowekwa moja kwa moja ardhini, ili watazamaji waweze kutazama kutoka umbali wa karibu. Maudhui yamepangwa katika matendo saba na yalionyeshwa Shenzhen na Xian. Rada mbili na teknolojia ya kunasa mwili wa binadamu hufuatilia nafasi na mienendo ya hadhira, hivyo picha huitikia watazamaji. Teknolojia ya makadirio ya leza inatumika kwa maonyesho.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Vivo X80 Kampeni ya Matangazo ya Nje ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Vivo X80 Kampeni ya Matangazo ya Nje inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Vivo X80 Kampeni ya Matangazo ya Nje ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Vipimo na Ufungashaji: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Lebo: Naked eye 3d, Interactive, Epic, Innovation, Creative
Teknolojia ya Uzalishaji: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Changamoto ya Ubunifu: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Utafiti: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Msukumo: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Muda wa Mradi: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Mtiririko wa Uendeshaji: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Haki za Picha: Photographer: Xujie Yan