Portal Beoplay Kampeni Ya Matangazo by Kutuko Studio

Platinamu Filamu · 2023

Portal Beoplay Kampeni Ya Matangazo

by Kutuko Studio

Tuzo ya Platinamu ya A' Design Award 2023 in Filamu
CLIENT: Kutuko Studio SL
Estimated Number of Design Views: 2,477,997
Verification code 0B15F76AA8 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Portal Beoplay Kampeni Ya Matangazo

Ni kampeni ya kukuza vipokea sauti vyake vya Beoplay Portal. Watiririshaji walishiriki uzalishaji ili kuufanya kusambaa mtandaoni. Chini ya dai la Sauti inayounda ulimwengu wako, iliwabidi kuunda matukio 5 yanayorejelea kategoria za tasnia ya mchezo wa video. Mbali na kuwa na athari kubwa ya kuona, uzoefu ulipandishwa hadi kwenye shindano la eneo la vitu vya kichawi vilivyofichwa katika kila fremu. Timu ilikabiliwa na muundo wa hali nyingi ambapo mhusika mkuu alikuwa bidhaa na uzoefu wa kuitumia.

About the Tuzo ya Platinamu ya A' Design Award

Portal Beoplay Kampeni Ya Matangazo ni mshindi wa Tuzo ya Platinamu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya kipekee kwa kweli, maridadi na ya fahari. Washindi wa Platinamu ni maajabu ya ubunifu, ushuhuda wa mipaka ya ubunifu wa kiakili, na huonyesha weledi na ufundi usio na kifani wa wabunifu wao. Miundo hii inatarajiwa kuwa kazi zinazosifika zaidi zinazofafanua urembo wa enzi, kuchangia ustawi wa jamii, na kusukuma mipaka ya sanaa, sayansi, usanifu na teknolojia. Portal Beoplay Kampeni Ya Matangazo huonyesha kiwango cha ubora kinachovuka mipaka na bila shaka huufanya ulimwengu kuwa mahali bora zaidi kwa sifa zake zenye faida na thamani. Portal Beoplay Kampeni Ya Matangazo ni kazi iliyoshinda Tuzo ya Platinamu ya A' Design Award inayochochea hamu, hutia msukumo, husisimua, hufurahisha na huzua furaha kubwa.

Press Kit

Unique Properties: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Production Technology: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Design Challenge: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Research: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiration: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Project Duration: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Operation Flow: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio SL
Image Credits: Boutique Visual Kutuko Studio, Beoplay Portal, 2022