Dedao Focus7 Kisomaji cha Kielektroniki by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Vifaa vya Dijitali na Elektroniki Competition Category.
ShabaElektroniki za Watumiaji· 2023
Dedao Focus7 Kisomaji cha Kielektroniki
by William Volcoff and Yawei Zhang
Client: Dedao (Tianjin) Culture & Communication Co., Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Elektroniki za Watumiaji Category
Verified Award Winner
Verify Award Status for #145505The Design
About Dedao Focus7 Kisomaji cha Kielektroniki
Dedao Focus7 ni kisomaji cha kielektroniki kilichoundwa kwa ajili ya wasomaji wanaothamini hisia ya kitabu kilichochapishwa. Fremu yake imetengenezwa kwa aloi ya alumini iliyoumbwa kwa mashine ya CNC, na uso wake ulioanodishwa unazuia kuteleza, kuchakaa na kutu. Umbo lake linakumbusha ukurasa uliokunjwa, ishara inayofahamika inayotumika kusitisha usomaji. Skrini ya inchi 7 ya E Ink ina kioo kinachozuia mng'aro na mipako inayozuia alama za vidole. Uzito wa gramu 210 ni sawa na ule wa kitabu cha mfukoni, na muundo wake ulio na uwiano hupunguza mkazo kwenye kifundo cha mkono. Ufungashaji wake haujatumia wino, haujatumia plastiki na umetengenezwa kwa massa yanayoweza kuoza.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Dedao Focus7 Kisomaji cha Kielektroniki ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Dedao Focus7 Kisomaji cha Kielektroniki inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Dedao Focus7 Kisomaji cha Kielektroniki hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience. - Dimensions & Packaging
- Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day. - Tags
- ereader, tablet, book, eInk, CNC, aluminium,
- Production Technology
- The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience. - Design Challenge
- Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
- Research
- Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched. - Inspiration
- Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
- Project Duration
- The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
- Operation Flow
- On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
- Patents
- Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
- Team Members
- William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao
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