Muundo Movie Boxed Kampeni ya Matangazo na Shaoyang Chen ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ShabaUtangazaji· 2023
Movie Boxed Kampeni ya Matangazo
Mteja: AyDaDa
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #146280Muundo
Kuhusu Movie Boxed Kampeni ya Matangazo
Movie Boxed ni kampeni ya matangazo iliyoundwa kwa ajili ya onyesho la kwanza la filamu Boxed. Kampeni hii inabeba mfano wa sanduku katika kila matumizi yake. Mfuatano wa kichwa cha habari, maandishi ya mwisho, bango, tiketi, kitambulisho cha waandishi wa habari, bangili ya mkononi, na bango la kituo cha basi lenye mwendo wa taswira, vyote vinafuata wazo moja. Uchapaji umepangwa katika maumbo magumu ya sanduku, ikiwa ni pamoja na alama za uakifishaji. Fonti ya kihistoria iliyoshikana na nzito inaendana na rangi za kizamani za filamu hiyo. Bangili za mkononi zinazofanana na pingu za mikono hutolewa kwa hadhira kwenye mlango wa ukumbi wa maonyesho.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Movie Boxed Kampeni ya Matangazo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Movie Boxed Kampeni ya Matangazo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Movie Boxed Kampeni ya Matangazo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
- Vipimo na Ufungashaji
- 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
- Lebo
- Branding, Campaign, Graphic Design
- Teknolojia ya Uzalishaji
- VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
- Changamoto ya Ubunifu
- We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
- Utafiti
- For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.
This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room. - Msukumo
- All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
- Muda wa Mradi
- This project started in August 2022 and finished in November 1, 2022 in New York, NY.
- Mtiririko wa Uendeshaji
- Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
- Hataza
- Copyrights belong to Alam Virk and Shaoyang Chen
- Haki za Picha
- Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
