Mission Sleep Fitness Kampeni Ya Urejeshaji by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ShabaUtangazaji· 2023
Mission Sleep Fitness Kampeni Ya Urejeshaji
by Jisoo Sim
Client: Eight Sleep
Tuzo ya Shaba ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #146802The Design
About Mission Sleep Fitness Kampeni Ya Urejeshaji
Nane Sleep walizindua 2022 yao ya Mwaka katika Usingizi: Mission Sleep Fitness. Huu ni muendelezo wa Kulala Nane kwenye kampeni ya muhula wa kila mwaka ambapo wanachama wanaweza kuona data yao yote ya usingizi wa 2022 katika muundo wa kuvutia. Wanachama wao walionyesha data yao kama hadithi katika programu, na walikuwa na chaguo za kushiriki picha za kipekee walizopokea kulingana na vipimo vyao vyote vya afya na usingizi. Changamoto kuu ambayo wabunifu walikabili ilikuwa kurekebisha data ya usingizi na afya kwa njia ya kufurahisha na ya kuvutia huku wakizingatia sayansi na kuwa lugha rahisi ya kutosha kwa mtu yeyote wa nje kuelewa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Mission Sleep Fitness Kampeni Ya Urejeshaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Mission Sleep Fitness Kampeni Ya Urejeshaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Mission Sleep Fitness Kampeni Ya Urejeshaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- Tags
- Sleep, data, health, astronauts, review, recap, report, space
- Production Technology
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- Design Challenge
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- Research
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- Inspiration
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- Project Duration
- This project began in October 2022 and finished in December 2022.
- Operation Flow
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
- Team Members
- Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado
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