Rebirth Usanifu wa Nafasi ya Sanaa by Hebei Puteng Culture Media Co., Ltd is a highly esteemed winner of the very prestigious 2023 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Sanaa Nzuri na Usakinishaji wa Sanaa Competition Category.
DhahabuSanaa Nzuri· 2023
Rebirth Usanifu wa Nafasi ya Sanaa
by Hebei Puteng Culture Media Co., Ltd
Client: Hebei Puteng Culture Media Co., Ltd
Tuzo ya Dhahabu ya A' Design Award Winner in Sanaa Nzuri Category
Verified Award Winner
Verify Award Status for #147142The Design
About Rebirth Usanifu wa Nafasi ya Sanaa
Rebirth ni nafasi ya sanaa ya kibiashara yenye uzoefu wa kina iliyobuniwa kuzunguka dhamira ya kuzaliwa upya. Nafasi hii inasimulia hadithi ya msichana wa akili bandia anayeumba upya dunia katika siku zijazo kupitia uchimbaji na uundaji upya wa kumbukumbu. Sehemu ya ndani imegawanywa katika sehemu tatu kufuatana na njia ya kupita: mkazi wa mwisho wa dunia, kumbukumbu ya dunia, na uumbaji. Wanyama wa kuigwa wametengenezwa kupitia uundaji wa 3D, uchongaji, utengenezaji wa kalibu, uchoraji na mbinu za nywele. Miundo ya kimitambo iliyojengwa ndani na mifumo ya udhibiti huunda mwendo unaofanana na wa uhai halisi.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Rebirth Usanifu wa Nafasi ya Sanaa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Rebirth Usanifu wa Nafasi ya Sanaa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Rebirth Usanifu wa Nafasi ya Sanaa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
- Tags
- Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
- Production Technology
- The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
- Design Challenge
- This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
- Research
- The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
- Inspiration
- As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
- Project Duration
- The project is designed and developed in Hebei in June 2020 and launched in China in December 2021.
Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an - Operation Flow
- The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
- Team Members
- JIN FX
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