Gamma Benki ya Kibinafsi by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Anasa Competition Category.
ShabaAnasa· 2023
Gamma Benki ya Kibinafsi
by Victor Weiss
Client: Victor Weiss
Tuzo ya Shaba ya A' Design Award Winner in Anasa Category
Verified Award Winner
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About Gamma Benki ya Kibinafsi
Gamma ni benki ya kibinafsi iliyobuniwa kama klabu ya usimamizi wa mali inayohitaji mwaliko maalum ili kujiunga. Uanachama hutolewa kupitia mbinu makini na tathmini ya rasilimali. Muundo huu unaheshimu vipengele vya kitamaduni vya benki za kizamani huku ukiongeza huduma za kisasa. Kazi hii inajumuisha uundaji wa jina, mkakati wa chapa, utambulisho wa kuona, uendelezaji wa bidhaa, usanifu majengo na usanifu wa picha. Kila mwanachama mpya hupokea kifurushi maalum chenye sarafu ya dhahabu inayofungua mlango wa Klabu ya Gamma, sanduku la sigara na kalamu ya rhodium. Lengo ni kuhifadhi mwingiliano wa kibinadamu katika jamii ya kidijitali.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Gamma Benki ya Kibinafsi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Gamma Benki ya Kibinafsi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Gamma Benki ya Kibinafsi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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