Muundo Chaos Pogo Kazi Kuu ya Chapa na Xudong Zhang and Hao Tan ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ChumaUtangazaji· 2023
Chaos Pogo Kazi Kuu ya Chapa
Mteja: Chaos Pogo
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #147863Muundo
Kuhusu Chaos Pogo Kazi Kuu ya Chapa
Wow ni mnyama wa chapa aliyeundwa kwa ajili ya Chaos Pogo, chapa ya baa iliyo wazi inayolenga vijana. Mnyama huyu unatokana na beji wa asali, mnyama anayeonekana kama alama ya shauku, ujana na ujasiri. Kichwa bapa chenye nywele nyeupe, makucha makali na mkia dhahiri hufanya mhusika huyu kutambulika kwa urahisi. Macho thabiti yenye mboni za waridi nyekundu huongeza hali ya fumbo. Muonekano wa kuvutia unaonyesha utamaduni na tabia ya chapa. Alama zinazotokana na mnyama huyu pia zimewekwa kwenye bidhaa za chapa, zikiimarisha uhusiano kati ya wateja na chapa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Chaos Pogo Kazi Kuu ya Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Chaos Pogo Kazi Kuu ya Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Chaos Pogo Kazi Kuu ya Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character. - Lebo
- Pub IP, Brand Image, Mascot, WOW, Youth
- Teknolojia ya Uzalishaji
- Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
- Changamoto ya Ubunifu
- Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
- Utafiti
- In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
- Msukumo
- Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
- Muda wa Mradi
- The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing - Mtiririko wa Uendeshaji
- On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
- Wanatimu
- Xudong Zhang and Hao Tan
Imedhaminiwa
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