Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Elimu, Vifaa vya Kufundishia na Maudhui ya Mafunzo Competition Category.
FedhaElimu· 2023
Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia
Client: Mirae-N
Tuzo ya Fedha ya A' Design Award Winner in Elimu Category
Verified Award Winner
Verify Award Status for #148327The Design
About Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia
Ggaedok ni utambulisho wa chapa kwa mfululizo wa nyenzo za ziada za kujifunza lugha ya Kikorea. Jina Ggaedok ni kifupisho cha maneno ya Kikorea Ggaewooja Dokhaeryuk, ambayo yanamaanisha kuamsha kujiamini na uelewa wa kusoma. Nembo hiyo inachanganya jina na alama za kunukuu, zilizochaguliwa kwa sababu umbo lake linafanana na konsonanti na vokali za Kikorea. Foili za rangi katika rangi teule za Pantone zinaangazia sehemu za alama za kunukuu, na upakaji usiong'aa unaongeza uonekano wake. Wahusika waliochapishwa katika kitabu cha msamiati na kitabu cha uelewa wa kusoma huongeza mvuto kwa wanafunzi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Ggaedok Uwekaji Chapa wa Nyenzo za Ziada za Kujifunzia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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