Shazhou Youhuang Hifadhi Ya Kitamaduni by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ujenzi na Miradi ya Mali Isiyohamishika Competition Category.
DhahabuMali Isiyohamishika· 2023
Shazhou Youhuang Hifadhi Ya Kitamaduni
Client: Senem Cennetoglu
Tuzo ya Dhahabu ya A' Design Award Winner in Mali Isiyohamishika Category
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The Design
About Shazhou Youhuang Hifadhi Ya Kitamaduni
Shazhou Youhuang iko katika Zhangjiagang, kando ya mto Yangtze, karibu na kiwanda kilichopo cha kiwanda. Mpangilio mpya ni pamoja na vifaa ambavyo vinahudumia uzalishaji wakati unakuwa alama ya usanifu. Mahali pa utalii wa viwandani, mazingira ya starehe, kulingana na mchanganyiko wa vipengele vya usanifu wa Jiangnan na vifupisho vya kisasa vya usanifu wa Kichina. Mtaa tofauti wa kibiashara, wenye utendaji wa kisasa wa kitamaduni, vifaa vya ubunifu vya viwandani, na kuifanya iwe kivutio cha jiji kiuchumi, kijamii na kiusanifu.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Shazhou Youhuang Hifadhi Ya Kitamaduni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Shazhou Youhuang Hifadhi Ya Kitamaduni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Shazhou Youhuang Hifadhi Ya Kitamaduni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city. - Dimensions & Packaging
- Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2 - Tags
- Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
- Design Challenge
- The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics. - Inspiration
- The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
- Project Duration
- Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China - Patents
- Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01 - Image Credits
- All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex
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