Doritos W and Y Kifungashio cha Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Toleo Maalum na Muundo wa Kibinafsi Competition Category.
ChumaToleo Maalum· 2023
Doritos W and Y Kifungashio cha Chakula
by PepsiCo Design and Innovation
Tuzo ya Chuma ya A' Design Award Winner in Toleo Maalum Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Kifungashio cha Chakula
Doritos W na Y ni muundo wa kifungashio cha chakula wa toleo maalum ulioundwa kuadhimisha ziara ya mwisho ya wanamuziki wa reggaeton, Wisin na Yandel. Kifungashio hiki ni sehemu ya mfumo mpana wa utambulisho wa kuona uliotolewa kwa muda maalum. Mandhari ya nyuma ina rangi nyekundu, nyeupe na buluu za bendera ya Puerto Rico. Picha ya kisanaa yenye rangi nyeusi na nyeupe ya wasanii hao wawili imewekwa katikati, karibu na maandishi yanayotangaza ziara ya dunia ya La Ultima Mision. Nembo ya pembepembe ya Doritos inaonyeshwa kwa uwazi mbele ya kifungashio.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Doritos W and Y Kifungashio cha Chakula ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Doritos W and Y Kifungashio cha Chakula inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Doritos W and Y Kifungashio cha Chakula inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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