Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Toleo Maalum na Muundo wa Kibinafsi Competition Category.
ChumaToleo Maalum· 2023
Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji
by PepsiCo Design and Innovation
Tuzo ya Chuma ya A' Design Award Winner in Toleo Maalum Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji
Pepsi Black x Digital Shanghai FW ni ufungaji wa kinywaji wa toleo maalum uliobuniwa kwa ajili ya Wiki ya Mitindo ya Shanghai. Ufungaji huu unaonyesha dhamira ya tukio hilo, Kuzalisha Asili Mpya. Pete yenye rangi mbalimbali inazunguka nembo ya Pepsi, na mchoro huo umenyoshwa katika mwelekeo mmoja ili kuashiria upanuzi wa muda na anga. Vipande vya rangi vilivyovunjwa kwa rangi ya waridi na kijani vimewekwa dhidi ya mandhari nyeusi ili kuleta muonekano thabiti na wenye tabaka nyingi. Michoro iliyonyooshwa na kuingiliana huunda mwonekano wa hitilafu za kidijitali (digital glitch) unaoeleza muungano wa ulimwengu wa uhalisia pepe na ulimwengu halisi.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Pepsi Black x Digital Shanghai FW Ufungaji wa Vinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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