Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Kijamii Competition Category.
ShabaKijamii· 2023
Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo
by PepsiCo Design and Innovation
Tuzo ya Shaba ya A' Design Award Winner in Kijamii Category
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The Design
About Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo
Gatorade x Go Rigo ni mkusanyiko wa toleo maalum la nguo na vifaa vya michezo vilivyoundwa kwa ajili ya waendesha baiskeli. Mkusanyiko huu uliundwa kupitia ushirikiano kati ya Gatorade na Go Rigo Go, na mapato yaliyotokana na mauzo yalisaidia Shule ya Uendeshaji Baiskeli ya Los Yarumos iliyopo eneo la kaskazini mwa Idara ya Antioquia nchini Kolombia. Miundo hiyo imepata msukumo kutoka kwa mandhari za Kolombia. Alama za milima na mabonde zinaonekana kwenye mavazi na vifaa vyote. Alama hizi zinawakilisha juhudi na kujitolea kwa waendesha baiskeli katika kila kilomita wanayoendesha.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Gatorade x Go Rigo Mstari wa Nguo, Vifaa vya Michezo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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