Kuwasawa Design School 2022 Mwongozo by Kazune Watanabe

Kuwasawa Design School 2022 Mwongozo by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Uchapishaji na Machapisho Competition Category.

FedhaUchapishaji· 2023

Kuwasawa Design School 2022 Mwongozo

by Kazune Watanabe

Client: Kuwasawa Design School

Tuzo ya Fedha ya A' Design Award Winner in Uchapishaji Category

586,425

Verified Award Winner

Verify Award Status for #149958

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kuwasawa Design School 2022 Mwongozo

Mwongozo wa shule kwa Shule ya Ubunifu ya Kuwasawa, shule ya kwanza ya usanifu nchini Japani. Katika miaka ya hivi majuzi, mawasiliano ya mtandaoni yamekuwa yakiongezeka, na mstari kati ya uhalisia na mtandao unazidi kuwa finyu. Katika hali kama hiyo, timu ya wabunifu ilifuata uwezekano wa kubuni kwa kuelezea kile kilichotambuliwa kama dijiti na analogi (karatasi na chapa). Kwa mtazamo wa kwanza, inaonekana kama kitabu cha kawaida, lakini uhuishaji hufanya kazi wakati unatolewa. Kitabu cha mwongozo kimegawanywa katika juzuu tofauti ili watu waweze kukifurahia kwa njia mbalimbali. Walilenga usemi wa kidijitali kwa kutumia uchapaji.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Kuwasawa Design School 2022 Mwongozo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Kuwasawa Design School 2022 Mwongozo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kuwasawa Design School 2022 Mwongozo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.