Not Always Fun Tangazo La Kuchapisha by Squared

Not Always Fun Tangazo La Kuchapisha by Squared is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Kijamii Competition Category.

FedhaKijamii· 2023

Not Always Fun Tangazo La Kuchapisha

by Squared

Client: Squared

Tuzo ya Fedha ya A' Design Award Winner in Kijamii Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Tangazo La Kuchapisha

Kampeni ya tangazo inalenga kuongeza ufahamu kuhusu ugonjwa wa Harlequin. Hii ni ugonjwa unaoathiri mfumo wa neva wa uhuru na unahusishwa na kutokuwepo kwa jasho na kuvuta kwa ngozi upande mmoja wa uso. Shirika hili lilibuni vielelezo muhimu vya kuona ambavyo vinategemea muunganisho wa uwakilishi tofauti wa harlequin unaolenga kutoa mwanga juu ya tofauti kati ya uwakilishi wa kuchekesha wa mhusika na ukweli wa kuishi na ugonjwa wa Harlequin, na kusisitiza haja ya uelewa zaidi na ufahamu wa hali.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Not Always Fun Tangazo La Kuchapisha ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Not Always Fun Tangazo La Kuchapisha inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Not Always Fun Tangazo La Kuchapisha ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared