Barking Good Maudhui ya Chapa by Squared is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ChumaUtangazaji· 2024
Barking Good Maudhui ya Chapa
by Squared
Client: Squared
Tuzo ya Chuma ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good Maudhui ya Chapa
Utunzaji wa wanyama wa kipenzi umefikia enzi mpya. Marafiki wadogo wenye manyoya sasa wanachukuliwa kama wanafamilia wa usawa na wanapokea huduma zaidi na zaidi. Kwa saluni ya urembo inayotoa anasa za kifahari na matibabu bora kabisa kwa mbwa, aina mbalimbali za maudhui ya chapa zimeundwa ili kuunda mawasiliano mapya ya kuona yanayosaidia kusimulia hadithi hiyo mpya. Mbwa wana tabia zao, mtindo na utu wao, na wanaonyeshwa kama wahusika wakuu wanaostahili huduma bora zaidi za anasa za mbwa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Barking Good Maudhui ya Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Barking Good Maudhui ya Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Barking Good Maudhui ya Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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