AS Women Empowerement Zawadi ya Kampuni by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Zawadi Competition Category.
ChumaZawadi· 2024
AS Women Empowerement Zawadi ya Kampuni
Client: As
Tuzo ya Chuma ya A' Design Award Winner in Zawadi Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Zawadi ya Kampuni
A|S waliamua kuunda zawadi ya kampuni ya kila mwaka ili itumike kama kauli na wito wa kutenda, wakichochewa na haja ya kuwatia nguvu wanawake wa kabila lolote, dini, au hadhi ya kijamii. Chupa zilizojazwa Tsikoudia ya Krete, kinywaji cha jadi cha Kigiriki, ziliundwa ili kuashiria wanawake tofauti, kila moja ikiwa na uso wa pekee wa udongo kama kizibo, ikichochelewa kimtindo na sanamu za kale za Cycladic. Zilielezea mandhari ya Uhuru, Mabadiliko, Usawa, Haki, Elimu, Uchaguzi, na Nguvu. Kila chupa iliwekwa ndani ya sanduku maalum lenye mawasilisho ya picha za kisanaa na bango la ukutani.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
AS Women Empowerement Zawadi ya Kampuni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. AS Women Empowerement Zawadi ya Kampuni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. AS Women Empowerement Zawadi ya Kampuni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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