Dhahabu Viatu · 2024
C700 Viatu vya Michezo ya Nje
by Cgx Shanghai Sporting Goods Co., Ltd.
- Tuzo ya Dhahabu ya A' Design Award 2024 in Viatu
- CLIENT: CGX (Shanghai) Sporting Goods Co., Ltd.
- Estimated Number of Design Views: 161,702
- Verification code 0978804594 · Verify this award
Colors
About C700 Viatu vya Michezo ya Nje
C700 ni kiatu cha michezo ya nje kilichoundwa kwa ajili ya shughuli za mijini. Kisigino kimetengenezwa kwa TPU inayonyumbulika na kimepindwa ili kusaidia tao la wayo. Wavu unaopitisha hewa, kitambaa cha kiufundi cha nyuzi ndogo (microfibre) pande zote mbili na sehemu ya juu iliyowekwa mpira huipa uthabiti na hisia ya kufungwa vizuri. Fremu ya kusaidia huweka kiatu kikiwa thabiti wakati wa misukumo mikali na husaidia kupunguza uchovu wa mguu. Soli ya mpira ni nyepesi na hutoa mshiko kwenye nyuso nyingi za barabara. Umbo lake la kimaridadi na rahisi limevuviwa na usanifu majengo wa mijini na bustani za asili, likiwa na mpangilio wa rangi ya kaki ya asili.
About the Tuzo ya Dhahabu ya A' Design Award
C700 Viatu vya Michezo ya Nje ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. C700 Viatu vya Michezo ya Nje inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. C700 Viatu vya Michezo ya Nje huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- The C700 is an ideal outdoor sports shoe for urban activities, with a perfect balance between functionality and design. The heel, made of flexible TPU material, is curved to support the arch, and the breathable mesh with supportive tech fabric on both sides and rubberised upper offers excellent stability and wraparound feel. The modern and minimalist design is inspired by urban architecture, allowing the personality of user to shine through.
- Dimensions & Packaging
- Dimensions 330 mm x 200 mm x 160 mm
- Tags
- Light outdoor sports shoes, fashionable styling, breathable protection, comfortable to wear, all terrain antislip
- Production Technology
- Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, providing better support and protection for feet. Flexible TPU material, breathable mesh, microfibre tech fabric on both sides for support, and an upper wrapped toe with rubber tabs provide a more comfortable, breathable, stable, and wraparound feel. In addition, Vibram unique rubber formula makes the sole lightweight and provides non-slip gripping on all kinds of road surfaces.
- Design Challenge
- The challenge was to balance between the design elements that would complement functionality and style, thus bringing a new sporting experience. The shoe features a top wrap design provides a better sense of toe wrapping. The waistband has technology cloth and rubber sheets that have excellent tensile strength and abrasion resistance, reducing wear and tear due to impact during strenuous exercise. The simple styling combines a natural colour scheme with a personalised design for a unique look.
- Research
- Outdoor sports have taken off across the globe, with people becoming more health conscious and connected to nature and placing higher expectations on footwear as important sports equipment. Sports shoes designed for outdoor activities often have a conservative design and lack personalisation, which makes them less suitable for urban street style. Using advanced craftsmanship and high quality materials, the incorporation of fashion elements gives the C700 an attractive look.
- Inspiration
- The design team found inspiration in both urban architecture and natural parks and skillfully combined these contrasting styles to create a unique aesthetic experience for users. The overall shape is simple and smooth, with a checkered texture that complements the minimalist style of modern cities. The brand logo is subtly incorporated in the middle to reinforce its identity. In addition, the natural khaki colour scheme and dynamic wavy lines on the sole capture the outdoor vibe.
- Project Duration
- It was developed in July 2023 in Shanghai and launched in January 2024 in China.
- Operation Flow
- Supporting frame technology enables the C700 to remain stable even when subjected to strong impacts, reducing the risk of foot exostosis and sprain of the ankle. The curved arch design of the sole provides a natural fit for the user's foot. Combined with the flexible TPU heel, it greatly enhances the stabilising effect and effectively disperses the force of the sole, reducing foot fatigue. Vibram's unique rubber formula with multi-directional non-slip tooth texture ensures all-terrain anti-slip.
