MG Next Generation Programu Msaidizi ya Magari by Star and Saic Oimt is a highly esteemed winner of the very prestigious 2024 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji Competition Category.
DhahabuKiolesura· 2024
MG Next Generation Programu Msaidizi ya Magari
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Tuzo ya Dhahabu ya A' Design Award Winner in Kiolesura Category
Verified Award Winner
Verify Award Status for #159578The Design
About MG Next Generation Programu Msaidizi ya Magari
MG Next Generation ni programu msaidizi kwa wamiliki wa magari, iliyotengenezwa kwa simu za mkononi na saa mahiri. Programu hii huleta programu kadhaa za kikanda pamoja katika bidhaa moja ya kimataifa. Vipengele vinaweza kurekebishwa kulingana na eneo na kwa modeli ya gari, hivyo kila mmiliki hupokea seti ya zana iliyobinafsishwa. Modeli ya gari ya pande tatu inaonyeshwa ndani ya karakana pepe, na wijeti za umbo la heksagoni hufuata utambulisho wa chapa. Hali ya mgeni huwaruhusu watu wasio na gari kuchunguza vipengele vikuu kabla ya kufanya uamuzi.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
MG Next Generation Programu Msaidizi ya Magari ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. MG Next Generation Programu Msaidizi ya Magari inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. MG Next Generation Programu Msaidizi ya Magari huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- Tags
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- Production Technology
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - Design Challenge
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - Research
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- Inspiration
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- Project Duration
- up to 6 month, China
- Operation Flow
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- Team Members
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- Image Credits
- Star
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