Catvas Ubao wa Kuparuza wa Paka by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Utunzaji wa Wanyama, Vinyago na Bidhaa za Wanyama Competition Category.
ChumaUtunzaji wa Wanyama· 2024
Catvas Ubao wa Kuparuza wa Paka
Client: Livelyhood
Tuzo ya Chuma ya A' Design Award Winner in Utunzaji wa Wanyama Category
Verified Award Winner
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About Catvas Ubao wa Kuparuza wa Paka
Catvas ni bidhaa mpya ya wanyama wa kipenzi ambayo inageuza kuparuza kutoka tabia ya kuharibu kuwa mchakato wa ubunifu. Inawapa watu na paka fursa ya kuunda pamoja maeneo yao ya kuishi. Kitambaa kilichoundwa chenye tabaka mbili kitaonyesha polepole athari ya kipekee inayofanana na uchoraji wakati wa tabia ya kuparuza ya paka. Paneli za kitambaa za kuparuza zinazobadiilishwa hazitupwi tu kama taka bali zinafanya kazi kama kumbukumbu ya kurekodi na kuhifadhi alama za maisha ya paka kwa njia ya kisanii zaidi.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Catvas Ubao wa Kuparuza wa Paka ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Catvas Ubao wa Kuparuza wa Paka inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Catvas Ubao wa Kuparuza wa Paka inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Dimensions & Packaging
- 300 mm x 430 mm x 370 mm
- Tags
- Cat Painting, Pet Product, Co-creation Across Species
- Production Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.
For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things. - Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Project Duration
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Operation Flow
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Team Members
- Mingye Wang
Xuyang Zhang
Xiaofang Li
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