Muundo Nexus Uzoefu wa Nembo wa Nafasi na Responsive Spaces ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji.
ChumaKiolesura· 2025
Nexus Uzoefu wa Nembo wa Nafasi
Mteja: DC Tower
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Kiolesura
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #162496Muundo
Kuhusu Nexus Uzoefu wa Nembo wa Nafasi
Katika nafasi ya katikati ndani ya jengo refu zaidi nchini Austria, DC Tower ya Vienna, Responsive Spaces iliunda nafasi ya nembo ili kujionea maadili ya mnara: The Nexus inatoa mahali pa kupumzika, kuungana na kuungana tena. Usakinishaji huu wa midia unatumia taarifa za kidijitali, sauti, na nuru kuwapeleka wageni kwenye safari yenye msisimko wa kuona na kuwaungana kihisia na roho ya jengo. Kiolesura cha kugusa cha ziada kinaruhusu wageni kuchunguza kila kitu peke yao. Wakati maudhui ya kidijitali yanaonyeshwa, mifumo ya nuru yenye msimbo wa rangi na iliyolandanishwa kwa muda inajaza chumba.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Nexus Uzoefu wa Nembo wa Nafasi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Nexus Uzoefu wa Nembo wa Nafasi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Nexus Uzoefu wa Nembo wa Nafasi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Vipimo na Ufungashaji
- The room as the size of approximately 3 meters in width and 12 meters in length
- Lebo
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Teknolojia ya Uzalishaji
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Changamoto ya Ubunifu
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Utafiti
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Msukumo
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Muda wa Mradi
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Mtiririko wa Uendeshaji
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Hataza
- none
- Wanatimu
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Haki za Picha
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Imedhaminiwa
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