Mannay CBE 2020 Ghalani by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 Tuzo ya Chuma ya A' Design Award in Usanifu wa Maonyesho ya Biashara, Mambo ya Ndani na Maonyesho Competition Category.
ChumaMaonyesho ya Biashara· 2025
Mannay CBE 2020 Ghalani
Client: Shenzhen Mannay Cosmetic Co.
Tuzo ya Chuma ya A' Design Award Winner in Maonyesho ya Biashara Category
Verified Award Winner
Verify Award Status for #165938The Design
About Mannay CBE 2020 Ghalani
Mannay inaanzisha chapa yake ya Luckinfo katika Maonyesho ya Uzuri wa China huko Shanghai kwa ghalani iliyoundwa ili kuangazia utaalamu wa kiteknolojia wa Mannay na mvuto wa kijana wa Luckinfo. Ghalani ina kisiwa cha katikati kinachogawa nafasi katika sehemu mbili, kikionasha malighafi ghafi na ustadi upande mmoja, na bidhaa zenye rangi za Luckinfo upande mwingine. Athari tofauti za mwangaza, rangi angavu, na vipengele vya kina kama taa za neon na mikanda ya usafirishaji vinahuboresha maonyesho. Mpangilio huhakikisha mtiririko mzuri wa watembeaji, ukiunda uzoefu wa kuvutia.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Mannay CBE 2020 Ghalani ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mannay CBE 2020 Ghalani inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mannay CBE 2020 Ghalani inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
- Dimensions & Packaging
- Width 6 m x Depth 15 m x Height 4 m
- Tags
- Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
- Production Technology
- The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
- Design Challenge
- The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
- Research
- The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
- Inspiration
- The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
- Project Duration
- The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
- Operation Flow
- The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
- Team Members
- Wai Ho Cheung
- Image Credits
- Simon Zhou
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
