Muundo Kaorium Kifaa cha Uzoefu wa Harufu na Toshiharu Kurisu - Scentmatic ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji.
FedhaKiolesura· 2025
Kaorium Kifaa cha Uzoefu wa Harufu
na Toshiharu Kurisu - Scentmatic
Mteja: Scentmatic Inc.
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Kiolesura
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #166218Muundo
Kuhusu Kaorium Kifaa cha Uzoefu wa Harufu
Mfumo huu wa alama shirikishi unaopatia njia mpya ya kupata uzoefu na kufurahia harufu kupitia mchanganyiko wa harufu na lugha. Kwa kutumia teknolojia ya Kaorium inayoendeshwa na AI, ambayo inaonyesha kwa picha sifa za harufu, watumiaji wanaweza kuchunguza uelewa wao binafsi wa harufu na kugundua maneno ya maelezo yanayolingana na hisia zao. Hii inawawezesha kugundua harufu zinazolingana kikamilifu na hisi zao za kibinafsi.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Kaorium Kifaa cha Uzoefu wa Harufu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Kaorium Kifaa cha Uzoefu wa Harufu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kaorium Kifaa cha Uzoefu wa Harufu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement. - Vipimo na Ufungashaji
- External dimensions W1083.5 × D718 × H850 mm
Weight 80kg
Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions. - Lebo
- Kaorium, AI, fragrance, signage, device
- Teknolojia ya Uzalishaji
- Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents. - Changamoto ya Ubunifu
- When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value. - Utafiti
- In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK. - Msukumo
- This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents. - Muda wa Mradi
- The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
- Mtiririko wa Uendeshaji
- Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience. - Hataza
- Trademark (2023) 2022-082558 SCENTMATIC.Inc
- Wanatimu
- producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima - Haki za Picha
- Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.
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