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Hocking Hills Muundo wa Wavuti by Cansu Dagbagli Ferreira

Hocking Hills Muundo wa Wavuti by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Tuzo ya Shaba ya A' Design Award in Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji Competition Category.


ShabaKiolesura· 2025

Hocking Hills Muundo wa Wavuti

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Tuzo ya Shaba ya A' Design Award Winner in Kiolesura Category

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Verified Award Winner

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Colors

The Design

About Hocking Hills Muundo wa Wavuti

Marekebisho ya muundo wa Hockinghills.com yanawasilisha jukwaa la kisasa na lililoboreshwa la kufanya mahifadhi kwa ajili ya kukaa mazingireni na shughuli za nje. Kwa kuweka kipaumbele uwazi na urahisi wa matumizi, muundo uliosasishwa una mbinu ya kiukweli inayoangazia uzuri wa asili wa Hocking Hills. Kiolesura cha mtumiaji kilichoboreshwa, urambazaji ulioboreshwa, na mkusanyiko wa zaidi ya ikoni 100 za kipekee huongeza ufikivu na utendaji. Matokeo ni uzoefu wa kidijitali wenye mshikamano na unavyovutia ambao unafanya kupanga safari kuwa rahisi huku ukibaki imara kwa kujitolea kwa chapa kwa asili, jamii, na uchunguzi usio na vikwazo.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Hocking Hills Muundo wa Wavuti ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hocking Hills Muundo wa Wavuti inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hocking Hills Muundo wa Wavuti hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging
Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags
website, travel, outdoors, icon design, user interface
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge
Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research
According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration
The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration
1 year from June 2023 to June 2024
USA and France
Operation Flow
Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.

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