Muundo Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa na LMNT Company ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ShabaUtangazaji· 2025
Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa
na LMNT Company
Mteja: LMNT Company
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #170399Muundo
Kuhusu Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa
Uwekaji upya wa Chapa ya Namuh Investment ni ubunifu wa utambulisho wa chapa ulioundwa kwa ajili ya jukwaa la uwekezaji linalolenga Kizazi cha Milenia na Kizazi Z. Uwekaji upya huu unasogeza jukwaa mbali na biashara ya hisa pekee kuelekea ukuaji binafsi kupitia uwekezaji. Mfumo wa ubunifu unaotokana na muundo wa mlango unawakilisha fursa mpya na unatumika kwa uthabiti katika sehemu zote za mawasiliano na wateja. Michoro yenye mvuto wa kubuni inaonyesha uwekezaji kama jambo la kiasili na linalofikika kwa urahisi. Dhana ya Daily Shift inahamasisha matumizi ya kila siku kubadilishwa kuwa uwekezaji unaolenga siku zijazo.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Namuh Investment Rebranding Ubunifu wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Vipimo na Ufungashaji
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Lebo
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Teknolojia ya Uzalishaji
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Changamoto ya Ubunifu
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Utafiti
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Msukumo
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Muda wa Mradi
- Seoul, Republic of Korea
- Mtiririko wa Uendeshaji
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Hataza
- ⓒ2024. LMNT all rights reserved.
- Wanatimu
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Haki za Picha
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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