Ghaffari Banda la Maonyesho by Mohammad Hakiminia

Ghaffari Banda la Maonyesho by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Maonyesho ya Biashara, Mambo ya Ndani na Maonyesho Competition Category.

FedhaMaonyesho ya Biashara· 2025

Ghaffari Banda la Maonyesho

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Tuzo ya Fedha ya A' Design Award Winner in Maonyesho ya Biashara Category

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Colors

The Design

About Ghaffari Banda la Maonyesho

Ghaffari ni banda la maonyesho lililobuniwa kwa ajili ya kampuni ya viwanda vya kemikali. Banda hili linachukua eneo la mita za mraba 400 katika Ukumbi wa 6 wa Kituo cha Maonyesho cha Kimataifa cha Tehran. Ukuta mkubwa wa televisheni umewekwa kando ya mhimili mkuu wa eneo hilo na unaonyesha maudhui mbalimbali ya chapa. Skrini imeingizwa ndani, jambo linalofafanua upya mpaka kati ya banda na njia ya umma na kuunda eneo la mpito linalofanana na jukwaa. Sehemu iliyobaki ya mhimili hutumika kama lango kuu la kuingilia. Banda hili pia lina nafasi ya studio kwa ajili ya maonyesho ya bidhaa, eneo la mahojiano na sehemu ya kupiga picha.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Ghaffari Banda la Maonyesho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Ghaffari Banda la Maonyesho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Ghaffari Banda la Maonyesho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -