Muundo Te Po And Te Ao Marama Ed. Maalum 21 na Kyra Clarke ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Uchapishaji na Machapisho.
FedhaUchapishaji· 2025
Te Po And Te Ao Marama Ed. Maalum 21
na Kyra Clarke
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Uchapishaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #171358Muundo
Kuhusu Te Po And Te Ao Marama Ed. Maalum 21
Threaded Ed.21 inajengwa kimsingi kwa mtazamo wa Te Ao Maori ukiwa na mifumo ya kitamaduni na ushirikiano inayozingatia tikanga Maori (desturi za Kimaori) na Matauranga Maori Kawa (maarifa na itifaki za Kimaori). Muundo na mfumo wa uongozaji wa Threaded Ed. 21 unategemea wimbo wa Waiata uitwao Ko te Pu na unajumuisha viashiria vya muundo wa kuona, vilivyoboreshwa, na vya sauti ili kuwasilisha hadithi ya mwanzo yenye tabaka nyingi.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Te Po And Te Ao Marama Ed. Maalum 21 ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Te Po And Te Ao Marama Ed. Maalum 21 inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Te Po And Te Ao Marama Ed. Maalum 21 ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically. - Vipimo na Ufungashaji
- Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication
Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376
Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm - Lebo
- Te Ao Maori, Publication, Augmented Reality
- Teknolojia ya Uzalishaji
- Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
- Changamoto ya Ubunifu
- The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
- Utafiti
- A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
- Msukumo
- Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection. - Muda wa Mradi
- Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022 - Mtiririko wa Uendeshaji
- QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
- Wanatimu
- Design Director: Kyra Clarke
Creative Director: Fiona Grieve
Associate Editors: George Hajian and David Conventon
Guest Contributors:
Ataria Gibbons
Karyn Gibbons
Tepora Kauwhata
Kawiti Waetford
Jesse Waetford
Guest Sound Artist: Maree Sheehan
Guest Illustrator/ AR Designer: Tatiana Tavares
Guest Photographer: Marcos Steagall
Research Assistant: Aakifa Chida
Featured Designers:
ĀKAU, Aotearoa
Alexis Neal, Aotearoa
Alistair McCready, Aotearoa
Curative, Aotearoa
Derek Yates, UK
Henrik Drescher, USA
James Goggin, Aotearoa
Jeremy Tankard, UK
Katie Kerr, Aotearoa
Michael Worthington, USA
Naïma Ben Ayed, UK
Shivani Parasnis, USA
Studio FM Milano, Italy
Tatiana Tavares, Aotearoa
The Panty Bag Collective, Aotearoa
Wing Yee Wu, USA
Imedhaminiwa
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