Muundo Tels Cargo Utambulisho wa Chapa na Nargiza Usmanova ni mshindi mashuhuri wa tuzo ya kifahari ya 2025 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ChumaUtangazaji· 2025
Tels Cargo Utambulisho wa Chapa
Mteja: TELS Cargo
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #172023Muundo
Kuhusu Tels Cargo Utambulisho wa Chapa
Tels Cargo ni utambulisho wa chapa ulioundwa kwa ajili ya kampuni ya usafirishaji ya Ulaya inayojikita katika mizigo ya magari. Nembo hiyo inaendelea kutumia herufi asilia, mchanganyiko wa rangi, na alama ya mistari mitano ya pala, ili kudumisha utambuzi. Kipengele cha duara kinawakilisha jua na mwanga. Herufi G na O katika neno Cargo zimeunganishwa ili kuashiria mwendo. Utambulisho huu umetumika katika miundo ya malori, kalenda za ukutani, vifaa vya ofisini, kadi za salamu, chupa za maji, mifuko, saa za ukutani, mabanda ya maonyesho, na zawadi. Mchanganyiko wa rangi ya kijivu na chungwa unaipa mwonekano wa kisasa na wa kitaalamu.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Tels Cargo Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Tels Cargo Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Tels Cargo Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Vipimo na Ufungashaji
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Lebo
- Branding, Identity, Graphic design, Logo design, Visual design
- Teknolojia ya Uzalishaji
- All advertising product layouts are created using graphic design software.
- Changamoto ya Ubunifu
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Utafiti
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Msukumo
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Muda wa Mradi
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Mtiririko wa Uendeshaji
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Hataza
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Haki za Picha
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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