Vision Auction Mnada wa Vito Mtandaoni by Leying Bi is a highly esteemed winner of the very prestigious 2025 Tuzo ya Fedha ya A' Design Award in Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji Competition Category.
FedhaKiolesura· 2025
Vision Auction Mnada wa Vito Mtandaoni
by Leying Bi
Client: Buling
Tuzo ya Fedha ya A' Design Award Winner in Kiolesura Category
Verified Award Winner
Verify Award Status for #172207The Design
About Vision Auction Mnada wa Vito Mtandaoni
Kadri mnada wa vito mtandaoni unavyopanuka, wasiwasi kuhusu uaminifu na mwingiliano mdogo unaendelea kupunguza ujasiri wa watumiaji. Vision Auction inabadilisha uzoefu wa kuzabuni kwa kutumia Uhalisia Mchanganyiko, ikiwaruhusu watumiaji kujaribu vito kwa njia ya mtandao na kushiriki katika mnada wa moja kwa moja kutoka mahali popote, ikiunganisha bila mshono ushiriki wa kidijiti na wa kimwili. Kwa kuunganisha mabidii mapacha ya kidijiti, inaimarisha uaminifu na kudumisha thamani, ikiimarisha mfumo wa mnada ulio wazi, wenye ufanisi, na binafsi ambao unafafanua upya mustakabali wa biashara ya kidijiti ya vito vya thamani.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Vision Auction Mnada wa Vito Mtandaoni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Vision Auction Mnada wa Vito Mtandaoni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Vision Auction Mnada wa Vito Mtandaoni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As online jewelry auctions grow, trust and interactivity remain key concerns. Vision Auction leverages Mixed Reality for virtual try-ons and live bidding, seamlessly blending digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction experience that redefines digital jewelry trade.
- Dimensions & Packaging
- Button dimensions are defined as 16mm x 16mm, with a minimum spacing of 16mm and a maximum height of 48mm. Text sizing follows a structured hierarchy, with a default font size of 16 pixels, auxiliary text at 12 pixels, and subtitles and titles reaching up to 48 pixels. The SF Pro font from Apple Vision Pro is used, with varying weights to enhance visual hierarchy and facilitate quick identification of key elements.
- Tags
- Online Auction, Jewellery Auction, Augmented Reality, AI Bidding, Second hand trading, Vision Pro, User Experience Design, Interaction Design, Virtual Reality, Sotheby
- Production Technology
- Interface design was developed using Figma and Adobe Photoshop, with usability testing conducted through the Google Cardboard simulator. Compliance with Apple Vision Pro design guidelines ensured appropriate button sizing and spacing, enhancing gesture recognition and eye-tracking for a more seamless online auction experience.
- Design Challenge
- The main challenge was balancing functionality and simplicity in an online auction platform. Initial brainstorming, informed by user research, generated numerous feature ideas, but excessive complexity made the interface overwhelming. Iterative feasibility testing, validation, and careful consideration of information hierarchy helped distill the design to its most essential and impactful features while maintaining a clean, intuitive interface.
- Research
- Through internet ethnography and in-depth interviews with high-end jewelry auction participants, I identified key user pain points and framed the research goal: How might we enhance user confidence and browsing experiences in online auctions? Utilizing personas, journey maps, empathy maps, and decision matrices, I developed initial concepts and information architecture. Multiple interface iterations were refined through low- and mid-fidelity prototypes. In the evaluation phase, I employed SUS scoring and VR testing to assess usability and optimize the design.
- Inspiration
- The moment an auctioneer's gavel falls is charged with anticipation and exhilaration, capturing the essence of live auctions. From previewing to bidding, the emotional crescendo fuels engagement, a dynamic now reimagined for the digital realm. Vision Auction harnesses MR technology to heighten these interactions, seamlessly integrating them into online bidding to enhance participation and instill confidence.
- Project Duration
- The project commenced in June 2024 in Qingdao, Shandong, China, where its initiation, design, development, and testing phases were carried out. It concluded in January 2025.
- Operation Flow
- Users enter the Vision Auction app via Apple Vision Pro to browse upcoming auctions and preview digital twin lots in AR. Eye-tracking and gesture controls enable detailed inspection and virtual try-ons before bidding. During live VR auctions, users engage with the atmosphere and place bids in real time. Afterward, certified digital twin jewelry can be displayed or securely resold within the system, ensuring trust and continuity in secondary transactions.
- Image Credits
- Image #1: Creator Leying Bi, AR Jewelry Showcase, 2024.
Image #2: Creator Leying Bi, Immersive Jewelry Browsing Experience, 2024.
Image #3: Creator Leying Bi, VR Auction Preview, 2024.
Image #4: Creator Leying Bi, VR Auction Scene and AI Assistant, 2024.
Image #5: Creator Leying Bi, Secondhand Trade Showcase, 2024.
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