Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Samani Competition Category.
ShabaSamani· 2026
Fluf Sofa
by Joao Demele
Client: Karams
Tuzo ya Shaba ya A' Design Award Winner in Samani Category
Verified Award Winner
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About Fluf Sofa
Fluf ni sofa iliyoundwa kwa ajili ya mapumziko na starehe ya kila siku. Sofa hii ina maumbo makubwa na mistari ya asili. Msingi wa mbao unashikilia mwili laini uliofunikwa kwa vitambaa. Msingi umetengenezwa kwa ukataji na uunganishaji sahihi wa mbao ili kuhakikisha uthabiti wa muundo na uimara. Mito ya kiti, ya kuegemeza mgongo na ya mikono imejazwa kwa sponji za viwango tofauti vya uzito ili kusawazisha usaidizi na ulaini. Kiegemezo cha mgongo cha pembeni kinachoweza kurekebishwa kinaruhusu njia mbalimbali za matumizi, kama vile kusoma, kupumzika au kushirikiana na wengine. Sofa hii ina upana wa sentimita 260, kina cha sentimita 101 na urefu wa sentimita 85.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Fluf Sofa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Fluf Sofa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Fluf Sofa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
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