Wanjin Azalea Ukuzaji wa Tukio la Chapa by New Taipei City Government is a highly esteemed winner of the very prestigious 2026 Tuzo ya Chuma ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ChumaUtangazaji· 2026
Wanjin Azalea Ukuzaji wa Tukio la Chapa
Client: New Taipei City Government
Tuzo ya Chuma ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #174577The Design
About Wanjin Azalea Ukuzaji wa Tukio la Chapa
Wanjin Azalea ni kampeni ya ukuzaji wa tukio la chapa kwa ajili ya tamasha la maua la majira ya kuchipua kaskazini mwa Taiwan. Toleo la mwaka 2025, lenye kaulimbiu Let's Go Bloom, lilienea katika bustani tatu za umma huko Jinshan na Wanli, likichukua hekta 30 na takriban mimea 100,000. Jinshan iliandaa chafu cha sanaa ya maua chenye aina 22 adimu za maua ya azalea, kazi kubwa za sanaa za usanifu na shindano la usanifu. Wanli ilikuwa na daraja la maua, bustani ya Zen na ushoroba wa maua uliopandwa azalea 23,000. Maonyesho ya taa za jioni, masoko, warsha na ziara zenye waelekezi zilisaidia kilimo cha wenyeji na utalii.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Wanjin Azalea Ukuzaji wa Tukio la Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Wanjin Azalea Ukuzaji wa Tukio la Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Wanjin Azalea Ukuzaji wa Tukio la Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
- Dimensions & Packaging
- Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
- Tags
- Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
- Production Technology
- Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
- Design Challenge
- The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
- Research
- Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
- Inspiration
- The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
- Project Duration
- The project finished in March 2025 in Taiwan.
- Operation Flow
- The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
- Team Members
- New Taipei City Government
- Image Credits
- New Taipei City Government
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