Si Shengsheng Seti ya Zawadi ya Sumaku by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Chuma ya A' Design Award in Usanifu wa Zawadi Competition Category.
ChumaZawadi· 2026
Si Shengsheng Seti ya Zawadi ya Sumaku
by Peng Gao, Mian Wu and Yixuan Wu
Client: The China Media Group Spring Festival Gala
Tuzo ya Chuma ya A' Design Award Winner in Zawadi Category
Verified Award Winner
Verify Award Status for #174634The Design
About Si Shengsheng Seti ya Zawadi ya Sumaku
Si Shengsheng ni seti ya zawadi ya sumaku iliyoundwa kwa ajili ya Sikukuu ya Majira ya Kuchipua ya Kichina na Mwaka wa Nyoka. Seti hii ina vibandiko vinne vya jokofu, na kila kibandiko kinabeba baraka ya kipekee, kama vile furaha, utajiri na starehe ya chakula kizuri. Katika utamaduni wa Kichina, nyoka anawakilisha upyaji na mwendelezo kupitia mizunguko yake ya asili ya kulala usingizi wa msimu na kubadilisha ngozi. Muundo huu unaunganisha nyoka na ruyi, alama ya kitamaduni ya bahati njema, na hivyo kumgeuza kiumbe anayeogopwa kuwa mnyama-alama rafiki. Vibandiko hivi vinaweza kubandikwa kwenye uso wowote wenye sumaku na kupangwa kwa uhuru.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Si Shengsheng Seti ya Zawadi ya Sumaku ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Si Shengsheng Seti ya Zawadi ya Sumaku inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Si Shengsheng Seti ya Zawadi ya Sumaku inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- Dimensions & Packaging
- 250*250*30
- Tags
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- Production Technology
- CNC,Stamping manufacturing, Epoxy resin coating
- Design Challenge
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- Research
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- Inspiration
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- Project Duration
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- Operation Flow
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- Team Members
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - Image Credits
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
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