Muundo Connect To Turkiye Aegean Part Tukio la Kitamaduni na Turkish Airlines ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Hafla na Matukio.
ChumaHafla· 2026
Connect To Turkiye Aegean Part Tukio la Kitamaduni
Mteja: Turkish Airlines
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Hafla
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #175016Muundo
Kuhusu Connect To Turkiye Aegean Part Tukio la Kitamaduni
Connect To Turkiye Aegean Part ni tukio la kitamaduni la miji mingi lililobuniwa kama simulizi inayosonga badala ya tukio lisilobadilika katika ukumbi mmoja. Wageni huongozwa kupitia miji kadhaa, na kila mji hutoa mandhari yake na uzoefu wake wa hisia. Mwingiliano hufanyika kupitia nafasi, hadithi na mazingira badala ya skrini. Katika eneo la kiakiolojia la Ephesus, mitambo yote ya sanaa ilijengwa juu ya majukwaa ya kimoduli yaliyoinuliwa, hivyo hakuna gundi, nanga au vifaa vizito vilivyogusa ardhi ya kale. Uhifadhi wa urithi na uhalisia wa kienyeji vimewekwa mbele ya maonyesho makubwa na ukubwa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Connect To Turkiye Aegean Part Tukio la Kitamaduni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Connect To Turkiye Aegean Part Tukio la Kitamaduni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Connect To Turkiye Aegean Part Tukio la Kitamaduni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Lebo
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Teknolojia ya Uzalishaji
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Changamoto ya Ubunifu
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Utafiti
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Msukumo
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Muda wa Mradi
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Mtiririko wa Uendeshaji
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Haki za Picha
- All visual and media credits: Turkish Airlines
Imedhaminiwa
Gundua Zaidi ya Designers.org
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