Orla 55 Utambulisho wa Chapa by Jesmynny Morais

Orla 55 Utambulisho wa Chapa by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.

FedhaUtangazaji· 2026

Orla 55 Utambulisho wa Chapa

by Jesmynny Morais

Client: Dinamize Empreendimentos

Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category

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Verified Award Winner

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Colors

The Design

About Orla 55 Utambulisho wa Chapa

Chapa ya Orla 55 ilibuniwa kwa ushirikiano wa karibu na kampuni ya usanifu majengo, ikichota msukumo kutoka kwa usasa wa Kibrazili wa miaka ya 1950. Utambulisho wake wa kuonekana unajumuisha mistari safi, uwiano wa kijiometri, na marejeleo ya hila ya enzi hiyo, na kuunda uhusiano wa wazi kati ya jengo, lugha yake ya usanifu, na chapa yenyewe. Mbinu hii ya umoja inahakikisha muundo unaoshikamana na usiopitwa na wakati unaoakisi historia na tabia ya kisasa ya mradi huu.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Orla 55 Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Orla 55 Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Orla 55 Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais