Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio na Huy Nguyen Tran

Muundo Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio na Huy Nguyen Tran ni mshindi mashuhuri wa tuzo ya kifahari ya 2026 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.

ShabaUtangazaji· 2026

Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio

na Huy Nguyen Tran

Mteja: Huong

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji

7,716

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #178292

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio

Huong ni mradi wa uwekaji chapa na usanifu wa vifungashio kwa chapa ya kisasa ya udi ya Kivietinamu. Usanifu huu unafasiri upya ibada ya kuwaheshimu mababu kama tambiko tulivu la hisia kwa vizazi vya vijana. Rangi zinafuata Vipengele Vitano, na muundo wa vifungashio unatokana na Mapatano Sita na nyumba ya jadi ya vyumba vitatu. Seti hii inajumuisha sanduku kuu la pembe sita, masanduku sita ya ndani ya udi, vishikilio viwili vya udi na nyaraka zilizochapishwa. Tovuti sindikizi iitwayo Gap inapanua mfumo huo huo wa kuona, ikiwaruhusu wageni kuingiliana na maumbo ya kivuli ya mababu yanayoundwa kutokana na kivuli chao wenyewe.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Huong Incense Utambulisho wa Chapa, Usanifu wa Vifungashio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Vipimo na Ufungashaji: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Lebo: Renovative, Original, Respect, Nostalgic, Mythical
Teknolojia ya Uzalishaji: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Changamoto ya Ubunifu: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Utafiti: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Msukumo: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Muda wa Mradi: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Mtiririko wa Uendeshaji: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Wanatimu: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh