Sinopec Charging Station Utambulisho wa Chapa by Guangzhou Ace is a highly esteemed winner of the very prestigious 2026 Tuzo ya Shaba ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ShabaUtangazaji· 2026
Sinopec Charging Station Utambulisho wa Chapa
Client: Sinochem
Tuzo ya Shaba ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #179976The Design
About Sinopec Charging Station Utambulisho wa Chapa
Kituo cha Kuchaji cha Sinopec ni mfumo wa utambulisho wa chapa ulioundwa kwa ajili ya vituo vya kuchaji magari ya umeme. Nembo hiyo imepata msukumo kutoka kwa muundo wa ua la peony na hugeuza mfuatano wa ukuaji wa petali, jani na mzabibu kuwa umbo la plagi ya kuchaji. Mchanganyiko wa rangi kutoka bluu hadi kijani unaunganisha rangi rasmi za kampuni na nishati mbadala. Umbo lililorahisishwa linaweza kusomeka kutoka umbali wa hadi mita 50. Maumbo ya jani na mzabibu yanatumika tena kama alama za sakafuni zinazowaongoza wageni. Mfumo huo unajumuisha alama za maelekezo, violesura vya kidijitali, muundo wa vifaa vya kuchaji na machapisho.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Sinopec Charging Station Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Sinopec Charging Station Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Sinopec Charging Station Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
- Dimensions & Packaging
- Page size 285 mm x 210 mm
242 pages - Tags
- Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
- Production Technology
- Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
- Design Challenge
- The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
- Research
- Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
- Inspiration
- The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
- Project Duration
- The project started in Beijing in January 2024. The designdebutedin China in February 2025.
- Operation Flow
- The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
- Team Members
- Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun
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