Zona Primary Function: Uwekaji Chapa na Ufungashaji by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2026
Zona Primary Function: Uwekaji Chapa na Ufungashaji
Client: Cansu Ferreira
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #181114The Design
About Zona Primary Function: Uwekaji Chapa na Ufungashaji
Book Text: Zona ni seltzer kali ya kwanza ya Angola, ikiunganisha urithi wa kienyeji na urembo wa kisasa, ikiwa na utambulisho wa chapa ulioongozwa na chemchemi za Huambo na Mto Okavango. Muundo unalenga urembo wa kisasa na wenye ujasiri unaotumia paleti za rangi moja zinazotokana na matunda pamoja na aikoni za kijiometri ili kuvuta umakini. Logo maalum inajumuisha mchirizi wa maji uliofichwa, ukiashiria kiini cha maisha na mtiririko wa mito. Kwa kuchanganya rangi zinazong'aa na muundo safi wenye msingi wa rangi nyeupe, Zona inatoa hisia mpya na ya kuinua kwa macho inayosherehekea asili yake kupitia lenzi ya kivijana na inayoongozwa na muundo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Zona Primary Function: Uwekaji Chapa na Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Zona Primary Function: Uwekaji Chapa na Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Zona Primary Function: Uwekaji Chapa na Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
