Wudang Blessing Utambulisho wa Kuonekana by Yao Wu is a highly esteemed winner of the very prestigious 2026 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2026
Wudang Blessing Utambulisho wa Kuonekana
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
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The Design
About Wudang Blessing Utambulisho wa Kuonekana
Wudang Blessing ni mfumo wa utambulisho wa kuonekana ulioundwa kwa ajili ya chapa ya utalii wa kitamaduni. Mfumo huu unatafsiri upya wahusika wa kitamaduni wa Kitao, wakiwemo Mfalme Zhenwu, Miungu Mitano ya Utajiri, Fu Lu Shou na baraka ya masomo ya Mteremko wa Taizi, kwa mtindo wa kisasa wa michoro. Uchapaji wa maandishi unajumuisha mikunjo ya milima ndani ya mistari ya herufi. Ruwaza ni za moduli, na michoro ya vekta inaweza kupanuliwa kutoka kadi za biashara hadi mabango makubwa. Njia mbili za rangi zimetolewa, CMYK kwa uchapishaji na RGB kwa skrini. Mfumo huu ulioungana unachukua nafasi ya picha zilizotawanyika na unasaidia bidhaa, ufungashaji na vyombo vya habari vya kidijitali.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Wudang Blessing Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Wudang Blessing Utambulisho wa Kuonekana inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Wudang Blessing Utambulisho wa Kuonekana ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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