Waves Entropy Sanaa ya Dijitali by Marta Moretto

Waves Entropy Sanaa ya Dijitali by Marta Moretto is a highly esteemed winner of the very prestigious 2017 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Upigaji Picha na Uhariri wa Picha Competition Category.

DhahabuUpigaji Picha· 2017

Waves Entropy Sanaa ya Dijitali

by Marta Moretto

Client: Amrta

Tuzo ya Dhahabu ya A' Design Award Winner in Upigaji Picha Category

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Colors

The Design

About Waves Entropy Sanaa ya Dijitali

Kazi hii, Mawimbi, inachunguza uzoefu wa ulimwengu wa bahari, ikilenga kurejesha maana ya nafsi isiyotambulikana ya msanii. Uundaji wake ulianza na picha ya wimbi la bahari. Mlinganyo wa entropy wa kuona ulirasimishwa kimwili, ukifuatiwa na urahisishaji na upunguzo wa vipengele ili kufikia athari ya X-ray. Kupitia mtazamo huu wa kipekee na wa karibu sana, Marta Moretto anaonyesha bestiaria ya kipekee. Maumbo haya yaliyoonyeshwa yanaelezwa kuwa dhihirisho la archetype za msingi, zinazotokea moja kwa moja kutoka kwa unconscious ya pamoja ya Jungian.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Waves Entropy Sanaa ya Dijitali ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Waves Entropy Sanaa ya Dijitali inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Waves Entropy Sanaa ya Dijitali huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
Dimensions & Packaging: Printing on plexiglas: L 100 cm H 70cm 0,3 cm
Tags: Waves, Entropy, Clean Energy, Renewable energy, Digital Art
Production Technology: Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
Design Challenge: I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
Research: The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
Inspiration: The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
Project Duration: The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
Operation Flow: we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
Patents: marta moretto 2013
Image Credits: marta moretto