Tick Tock Turtle Kengele ya Kuamsha Watoto by Daniel Lau is a highly esteemed winner of the very prestigious 2019 Tuzo ya Chuma ya A' Design Award in Usanifu wa Bidhaa za Watoto Wachanga na Watoto Competition Category.
ChumaBidhaa za Watoto· 2019
Tick Tock Turtle Kengele ya Kuamsha Watoto
by Daniel Lau
Client: emagine A
Tuzo ya Chuma ya A' Design Award Winner in Bidhaa za Watoto Category
Verified Award Winner
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About Tick Tock Turtle Kengele ya Kuamsha Watoto
Tick Tock Turtle imeundwa kwa ajili ya watoto wa umri wote. Watoto wanaweza kuelewa upitaji wa muda kwa urahisi kwa kuangalia nukta zinazowaka kwenye ganda ambazo pia hufanya kazi kama taa za kuamsha zinazowaka polepole kama mwangaza wa alfajiri. Wakati kengele inapoanzishwa, taa hujaza uso wote kana kwamba ni sahani kwenye ganda la kobe. Ganda pia linafanya kazi kama kifungo cha watoto kuwasha taa nyekundu za usiku huku vifungo vingine vya mipangilio ya wazazi vikiwa vimefichwa chini ya ganda linaloondolewa. Nusu ya chini ya kobe imetengenezwa kwa silikoni laini salama kwa chakula na inashikamana vizuri kwenye kitanda usiku.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Tick Tock Turtle Kengele ya Kuamsha Watoto ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Tick Tock Turtle Kengele ya Kuamsha Watoto inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Tick Tock Turtle Kengele ya Kuamsha Watoto inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
- Dimensions & Packaging
- 200 mm x 200 mm x 76 mm
0.47 kg - Tags
- Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
- Production Technology
- A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
- Design Challenge
- Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
- Research
- The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
- Inspiration
- The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
- Project Duration
- The project started in April 2017 and was finished in May 2018
- Operation Flow
- Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
- Patents
- Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China - Team Members
- Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
- Image Credits
- Image Credits: Duncan Longden Photography
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