Sheikh El Burger Alama Ya Alama by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Tuzo ya Shaba ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ShabaUtangazaji· 2019
Sheikh El Burger Alama Ya Alama
Client: Moataz Mohamed
Tuzo ya Shaba ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
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About Sheikh El Burger Alama Ya Alama
Katika utamaduni wa Waarabu, neno "Sheikh" linaelezea nafasi ya juu kabisa inayoweza kupatikana kwa kushukuru, usawa, unyenyekevu na uongozi mzuri. Hivi ndivyo tuliweka chapa yetu: iliyowekwa kuwa lengo letu linaweza kuhusiana na kusema kweli katika mawasiliano yao ya kila siku. Slang ambayo hutafsiri kwa ubora, urithi na uongozi wa soko.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Sheikh El Burger Alama Ya Alama ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Sheikh El Burger Alama Ya Alama inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Sheikh El Burger Alama Ya Alama hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Dimensions & Packaging
- - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) - Tags
- Branding, logo design, logo branding, burger
- Production Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Design Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. - Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
- Project Duration
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Operation Flow
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
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