Dhahabu Samani · 2019

Reverse Saa

by Mattice Boets

Tuzo ya Dhahabu ya A' Design Award 2019 in Samani
CLIENT: Mattice Boets
Estimated Number of Design Views: 56,916
Verification code 16D97D4331 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Reverse Saa

Wakati wakati unapita, saa zinakaa sawa. Kubadilisha sio saa ya kawaida, ni mabadiliko, muundo wa saa ndogo na mabadiliko ya hila kuifanya moja ya aina. Mkono unaoelekea ndani unazunguka ndani pete ya nje kuashiria saa. Mkono mdogo unaoelekea nje unasimama peke yake na unazunguka kuashiria dakika. Reverse iliundwa kwa kuondoa vitu vyote vya saa isipokuwa msingi wake wa silinda, kutoka hapo mawazo yalichukua nafasi. Ubunifu huu wa saa unakusudia kukukumbusha kukumbatia wakati.

About the Tuzo ya Dhahabu ya A' Design Award

Reverse Saa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Reverse Saa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Reverse Saa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Press Kit

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.