Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii na Seyon Kim

Muundo Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii na Seyon Kim ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kijamii.

ShabaKijamii· 2020

Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii

na Seyon Kim

Mteja: Seyon Kim

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Kijamii

26,133

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #87971

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii

Care for Mom To Be ni kampeni ya uhamasishaji wa umma kuhusu mahitaji ya wanawake wajawazito wanaosafiri. Kampeni hii inawaomba abiria wenzao kutoa kiti katika treni au nafasi ya kuegesha gari. Utambulisho wa kuona unatokana na nembo inayounganisha umbo la mtu mjamzito na umbo la moyo, ikiwakilisha ujauzito na utunzaji. Rangi ya joto ya pastel inayochanganya nyekundu na machungwa hutumika badala ya rangi ambayo kwa kawaida huhusishwa na ujauzito. Mabango na tiketi za treni ya chini ya ardhi zilizochapishwa hubeba nembo hii katika vituo na maeneo ya kuegesha magari.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Care for Mom to Be Kampeni ya Uhamasishaji wa Kijamii hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Vipimo na Ufungashaji: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Lebo: care, pregnant, awareness, campaign
Teknolojia ya Uzalishaji: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Changamoto ya Ubunifu: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Utafiti: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Msukumo: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Muda wa Mradi: 3 weeks in New York City.
Mtiririko wa Uendeshaji: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Wanatimu: Seyon Kim
Haki za Picha: Photographed by Seyon Kim